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融润展柜 × Flourishan珠宝:以极致美学赋能新生代轻奢品牌
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2025.02.27

 

香港TVB视后林夏薇创立的钻石品牌Flourishan,以爱要及时为核心主张,致力于用环保、创新的钻石工艺传递情感价值。作为新生代轻奢珠宝品牌,Flourishan需通过高辨识度的空间设计与展柜陈列,在短时间内建立品牌认知度并支撑其未来3年百家门店拓展及上市计划。

 

Flourishan, a diamond brand founded by Lin Xiawei, a TV actress of Hong Kong's TVB, takes "Love in Time" as its core proposition and is committed to conveying emotional value through environmentally friendly and innovative diamond craftsmanship. As a luxury-light jewelry brand for the new generation, Flourishan is in urgent need of establishing brand recognition within a short period of time through highly recognizable space design and showcase display , and supporting its plan to expand 100 stores and go public in the next three years.

 

美学平衡

Aesthetic Balance:

 

 

针对珠宝陈列需求,展柜采用超清超白玻璃与智能灯控系统,确保视觉效果;而融润展柜定制款——珠宝小道具(如戒指托、项链架、吊坠托)则兼顾实用性与视觉简洁度。空间动线规划参考消费者心理动线,通过金三角”弧形展柜引导客流,延长停留时间

 

To meet the needs of showing the jewelry, the showcase adopt ultra-clear & ultra-white glass and  intelligent lighting control system to ensure visual effects; The customized jewelry displays of Ronrun showcase (such as ring holders, necklace stands, pendant holders, etc.) takes into account practicality and visual simplicity. The spatial circulation  route  planning refers to the psychological circulation  route of consumers, and guides the flow of people through the "Golden Triangle" arc-shaped showcase to extend the stay time.

 

 

 

融润展柜珠宝小道具定制款)

Customized displays of Ronrun showcase

 

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